Blog Comments

  1. Xena's Avatar
    Excellent advice Paul.
  2. Paul Oberin's Avatar
    Locals are telling me my prices were the lowest they found during Easter, several shops were having a sale of up to 70% off, but they were still more expensive than the discounted skis on my website.
  3. Paul Oberin's Avatar
    My online shop is only new and now I am wishing I had done it years ago, it opens up my customer base to all of Australia where previously I was relying on locals to walk in and buy something, best of all the online store never really shuts, people are browsing even while I am sleeping or taking a day off from the shop.
  4. Paul Oberin's Avatar
    I got back from the USA after trying these new skis and increased my order for the 2010 season, the lifts haven't even opened yet and I am nearly sold out of the K2 models I got in for the year. Now do I try to get more in or do I try to sell the other style that I have in the ski rack.
  5. Paul Oberin's Avatar
    Sven Coomer, a designer of ski boots (including benchmark models like the Nordica Gran Prix and Raichle Flexon) and one of the founders of Superfeet. Not bad for a guy born in Sydney.

    Sven Coomer's Zip Fit custom inner boots capture our "best product in any category" nomination, year in and year out. No matter what shell you use, Zip Fits increase comfort, warmth and performance, for any level skier from beginner to World Cup athlete.

    The Zipfit© and OneMinuteFit© man is (Sydney born) Sven Coomer. He developed and perfected the recent application of “OMFit” molding compound.
    After 25 years of competing and coaching in 7 sports through Olympic level, and studying engineering and industrial design, Sven began designing and developing ski boots with Nordica in 1970. That was in the transition from leather to plastic boots. His contributions there laid the foundations for the state of the art in today’s ski boots. In 1978 he opened a ski boot fitting and orthotics development shop at Mammoth Mountain, California, from which came more famous boot models, boot fitting schools and Superfeet. In ’88 he began Zipfit to develop the missing links, the orthotics and inner boots.
    OMFit is a proprietary formula of granulated cork and dry-ceramic “clay” binders. These combine to create the optimum viscosity and density to work in the extreme and most demanding environment of ski boots. The OMFit is perfected to perform within his other unique Dynamic Molding System. This enables the OMFit to adapt and work with you, allowing your anatomy to settle into the optimum and most efficient relationship and effective support within your ski boots. This changes constantly whether you are skiing straight or carving high speed or slow speed turns. It is not a casting of one passive position, as with foam or silicone injected liners. Sven was also accountable for developing the best ever foam liners and patented silicone liners.
    Dozens of formulas were tried in evolving this one functional recipe that works; responding perfectly with your anatomy dynamics and body heat within the complex demands and environments encountered in skiing. Cork is superior because it never compresses, deteriorates or shrivels-up the way all of the synthetic materials, foams and fillers did in extended testing. Cork yields under pressure and vibration without deforming or losing support and always returns to original memory. OMFit is also organic, the best insulation and the most ergonomic feeling around your anatomy. In addition, it lasts for at least 600-700 days of hard skiing. The paste is proven to promise you the best fitting, warmest, most comfortable, supportive and best performing ski boots you could ever imagine.
  6. Paul Oberin's Avatar
    They have now arrived into the shop, so for those dropping in I can now show them what I am talking about.
  7. ozgirl's Avatar
    And there is the more info I was looking for. Thanks!